![]() ![]() ![]() The other columns can contain any information you believe to be important. Facebook, Twitter, LinkedIn, Instagram, Snapchat or Pinterest. In one column, paste the URL of each social media platform for ease of access, i.e. Start your social media assessment by creating a spreadsheet template with several columns. Information is critical in all aspects of business and social media is no different. In this article, we briefly explain how to do a social media assessment. Standing out from the competition in a social media dominated world is not easy but it all starts with taking a step back, looking at everything from a fresh perspective and do a clean-up if necessary. Marketers know that there is always room for improvement in several areas of business, especially social media and creative strategies. How Do I Conduct A Social Media Assessment? Recommended: ‘ Tips For A Successful Social Media Strategy’ A social media assessment involves looking at your online presence and evaluating the overall strategy. In social media, you can easily go around in circles wasting valuable time and resources in the hopes that your efforts over the last few months, or years, are paying dividends. If you find that it isn’t, the social media assessment allows you to make positive changes. The goal is to assess whether your current social media marketing strategy is working. Remember, an audit comes from an inspection with a ‘pass’ or ‘fail’ result depending on whether or not you meet certain criteria.Īn audit has documented findings requiring actions but in a social media assessment, you are only evaluating everything. Is A Social Media Assessment The Same As An Audit?Ĭontrary to what some may think, a social media assessment is different than a social media audit. ![]() How would businesses otherwise connect with their customers effectively? A social media assessment certainly opens the door to implementing cost-effective and organic strategies. Imagine dealing with this pandemic without social media and digital marketing in general. You need to make sure you are getting the most from your online efforts and a social media assessment can help.ĭuring challenging times in the face of COVID-19, it’s a stark reminder of why social media is such a powerful business tool. They also need to portray the right message to the right people at the right time and on the most relevant channels. With consumers spending so much time on social media, brands need to have a solid online presence. ![]()
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